Project Overview
This project centered on developing voice-first brand messaging for Podster AI, a tool that transforms spoken ideas into structured written content. The goal was to craft copy that captures the spontaneity of speech while maintaining clarity and polish — appealing to creators, speakers, and podcast professionals using the platform to streamline their content workflows.

Brand Background
Podster AI is an AI-powered transcription and content generation platform designed for podcasters, educators, and thought leaders. Its standout features include:
- Real-time voice-to-text transcription
- Intelligent content summarization
- Auto-generation of show notes and blog posts
- Integration with podcast platforms like Spotify and Apple Podcasts
Project Objectives
- Define a clear, conversational brand tone that reflects the spontaneity of audio content
- Write landing page copy and onboarding flows that explain Podster AI’s core benefits
- Optimize messaging for creators who prioritize speed, ease, and content repurposing
- Highlight use cases through micro-copy, feature blurbs, and contextual tooltips
- Test headline and CTA variations to improve engagement
Tools & Methods Used
- AI Voice Analysis Tools: Whisper, Descript
- Copywriting: ChatGPT, Grammarly, Hemingway
- UX Writing Techniques for audio-centric apps
- User Behavior Research through heatmaps & voice session recordings
- Tone workshops with Podster’s creative team
Sample Copy Highlights
Homepage Hero:
“Turn your voice into content. Fast.”
CTA Example:
“Speak It → Shape It → Share It”
Feature Snippet:
🎙 Real-Time Transcription
Capture every word as you speak — no notes needed.
📝 Smart Summaries
Get concise, ready-to-publish recaps of your recordings.
📤 Publish-Ready Outputs
Auto-generate show notes, newsletters, and blogs in one click.
Expected Outcomes
Homepage Hero:
“Turn your voice into content. Fast.”
CTA Example:
“Speak It → Shape It → Share It”
Feature Snippet:
🎙 Real-Time Transcription
Capture every word as you speak — no notes needed.
📝 Smart Summaries
Get concise, ready-to-publish recaps of your recordings.
📤 Publish-Ready Outputs
Auto-generate show notes, newsletters, and blogs in one click.