Emotive Ad Copy for TravelMatch's Duo Campaign

Client:

TravelMatch Co.

Date:

March 15, 2025

Service:

Emotive Ad Copy for TravelMatch's Duo Campaign

Project Overview

This project focused on crafting emotionally resonant ad copy for TravelMatch’s spring campaign promoting duo travel packages. Designed around the theme of connection and contrast, the messaging highlighted the beauty of traveling together — even when different — and emphasized balance, trust, and shared experiences through storytelling and visuals.

Brand Background

TravelMatch is a travel-tech company that uses AI to pair users with ideal travel companions and personalized getaways. Its standout features include:

Compatibility-based trip matching
Curated travel suggestions for duos and groups
Seamless booking integration
Story-driven campaign visuals and branding

Project Objectives

Create poetic, emotionally-driven ad copy for digital and print media

Align copy tone with imagery centered on human connection and duality

Develop short-form headlines, taglines, and callouts for paid social ads

Highlight the value of compatibility and memory-making in travel

Maintain brand cohesion across multiple ad variants and formats

Tools & Methods Used

Brand Messaging Frameworks

A/B Tested Headline Variants on Meta Ads

Emotional Copywriting Principles (using PAS & StoryBrand)

AI Copy Drafting (ChatGPT, Copy.ai) + Human Tone Refinement

Visual-Driven Copy Workshops with the TravelMatch creative team

Sample Copy Highlights

Tagline:
“Different souls. Same sunset.”

Ad Headline:
“Not alike, but perfectly in sync. Travel together.”

Body Copy:
"Opposites don't just attract — they explore.
Share the quiet. Share the thrill.
Let the waves fill the silence between your stories."

CTA Example:
“Find Your Travel Match →”

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Expected Outcomes

Tagline:
“Different souls. Same sunset.”

Ad Headline:
“Not alike, but perfectly in sync. Travel together.”

Body Copy:
"Opposites don't just attract — they explore.
Share the quiet. Share the thrill.
Let the waves fill the silence between your stories."

CTA Example:
“Find Your Travel Match →”

‍