Mobile-Optimized Copy for ScrollWise App

This project involved rewriting and optimizing in-app and landing page copy for ScrollWise, a mobile-first content curation app. The focus was on enhancing readability, guiding user actions, and improving onboarding through sharp microcopy and contextual prompts designed specifically for mobile experiences.

ScrollWise is a personalized content feed app that delivers curated reads, news, and insights based on user behavior. Its core features include:

• AI-driven article recommendations
• A swipe-based reading queue
• Offline reading mode
• User bookmarking and sharing tools
• Integration with Twitter and Pocket

• Redesign app microcopy to improve clarity, accessibility, and brand tone
• Write concise yet impactful copy for modals, tooltips, and onboarding flows
• Create mobile-optimized landing page copy focused on downloads and sign-ups
• Improve user retention through copy that anticipates and supports user behavior
• Test multiple headline and CTA variants across app store listings

• Mobile UX Testing (Lookback, Maze)
• Copy Optimization using ChatGPT and Hemingway App
• A/B Testing with Firebase Remote Config
• SEO-friendly App Store copywriting
• Behavioral analytics via Mixpanel and Hotjar

Onboarding Screen:
“Swipe less. Read more. Your feed, your pace.”

Tooltip Copy:
“Tap to save. We’ll keep it ready for offline.”

CTA Example:
“Try It in 3 Swipes →”

Feature Callout:
📱 Personalized Feed
AI curates content that grows with your interests.

🔖 Smart Bookmarking
Never lose a great article — even offline.

⚡ Instant Sync
Switch between devices without losing your place.

Onboarding Screen:
“Swipe less. Read more. Your feed, your pace.”

Tooltip Copy:
“Tap to save. We’ll keep it ready for offline.”

CTA Example:
“Try It in 3 Swipes →”

Feature Callout:
📱 Personalized Feed
AI curates content that grows with your interests.

🔖 Smart Bookmarking
Never lose a great article — even offline.

⚡ Instant Sync
Switch between devices without losing your place.