Project Overview
This project focused on crafting AI-enhanced website copy for Writelyze, an AI-powered writing assistant brand. The goal was to develop engaging, clear, and conversion-oriented web content that reflects the brand’s tone — smart, accessible, and professional — while also leveraging AI tools to optimize readability, structure, and SEO performance.

Brand Background
Writelyze is an AI writing assistant designed to help students, marketers, writers, and professionals create high-quality content faster. Its key features include:
- AI-generated writing suggestions
- Smart grammar and tone corrections
- Paraphrasing and summarization tools
- Integration with platforms like Google Docs & Notion
Project Objectives
Writelyze is an AI writing assistant designed to help students, marketers, writers, and professionals create high-quality content faster. Its key features include:
- Write high-converting copy for key web pages: Home, Features, Pricing, About, and Contact
- Use AI tools to refine grammar, style, and clarity
- Optimize content for SEO with relevant keywords and meta descriptions
- Reflect a consistent brand voice across all pages
- Increase user engagement and conversions through clear messaging and strong CTAs
Tools & Methods Used
- AI Writing Tools: ChatGPT, Grammarly, Jasper
- SEO Research: Google Keyword Planner, Ubersuggest
- Tone & Clarity Optimization: Hemingway App
- A/B Copy Testing for CTAs and hero headlines
- User-Centric Writing Approach based on Writelyze’s target audience
Sample Copy Highlights
Homepage Hero Text:
“Write smarter, not harder. Writelyze helps you craft perfect content — fast.”
CTA Example:
“Start Writing for Free →”
Feature Snippet:
- ✨ AI Writing Suggestions
Improve sentence flow and structure with instant recommendations. - 🛠 Smart Editing Tools
Fix grammar, clarity, and tone — all in one click. - 🔄 Paraphrasing Made Simple
Rewrite paragraphs in your style without losing meaning.
Expected Outcomes
Homepage Hero Text:
“Write smarter, not harder. Writelyze helps you craft perfect content — fast.”
CTA Example:
“Start Writing for Free →”
Feature Snippet:
- ✨ AI Writing Suggestions
Improve sentence flow and structure with instant recommendations. - 🛠 Smart Editing Tools
Fix grammar, clarity, and tone — all in one click. - 🔄 Paraphrasing Made Simple
Rewrite paragraphs in your style without losing meaning.